Approach
A focused landing experience for buyers in the commercial / fireproof segment where retail affiliate flow doesn't fit. The home page leads with the quote form and qualification questions; supporting content explains the difference between fire-resistant and fire-rated, freight requirements, and floor-load review.
What this design emphasises
- Five-field quote form above the fold, no scroll required
- Vetted vendor short-list with explicit segment focus
- Commercial-only reference content: UL Class 350, freight LTL, anchoring
- Clear handoff: form submission triggers a real follow-up, not a drip sequence